Verizon NFL
Mixed Reality / Concept / Design
The Famous Group
Verizon + The Holidays = Football. Being the gateway for NFL fans to access the Super Bowl, Verizon used it’s new logo mark as both the invitation and the announcement to America biggest game. The concept blends mixed reality with real-time 3D tracked holiday icons — from oversized gifts and glowing gingerbread houses to towering snowmen — all seamlessly integrated into the scale of NFL stadiums and home towns. The result is a festive campaign that transforms iconic football venues into immersive holiday spectacles, spotlighting Verizon as the brand delivering the season’s biggest connection.